Archived stories

McDonald’s: UK’s Leading Book Distributor…?

McDonald’s are, as strange as it sounds, set to become the UK’s largest book distributor.

McDonald’s recent “Happy Readers” campaign is their latest Happy Meal give-away and they have declared that by 2015 they will hand out 15 million books!

The books will be both fiction and non fiction, from DK’s Amazing World book series. The campaign is aiming make reading more enjoyable for young children and families. A slightly new look from McDonald’s, we haven’t seen a large scale book give away before and it is certainly likely to win them some new fans. Happy Readers will put books directly into the hands of children and families while they are together eating and could have some genuine benefits, despite the books being a little on the brief side.

McDonald's Books

McDonald's Books

Alongside the books, McDonald’s are giving a £1 book offer, in partnership with WHSmith, each happy meal will  also come with a pop out voucher to receive 1 out of a choice of 2 books (detailed on voucher). for £1, the books have a RRP of £3.99 so its a decent saving!

N.B. vouchers are valid until 9th April 2013.

So not only do McDonald’s feed us, but they help us learn, almost makes you forget the outrageous calorific content of their food. Remember to leave your thoughts in the comments section below!

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Largest McDonald’s In The World Opening In London

With the London 2012 Olympics just around the corner, we thought we would see what this meant for the world of Fast Food. We were impressed to see news that the worlds largest McDonald’s will be opening in Stratford, east London. The branch in question will, however, only be temporary open from the 27th July – 9th September, purely to feed hungry Olympic spectators, and with Usain Bolt’s dietary record, maybe some athletes too. This McDonald’s will be over 3000 square metres, over 2 floors, more than half the size of an American Football pitch. The Mammoth store will be able to seat 1500 customers and is expected to have over 2000 members of staff employed over the 6 weeks. It is Read More...

Fast Food Outlets Limited in Haringey

Haringey Council (North London) have taken it upon themselves to impose strict limits and regulations on pizza, burger and kebab shops in the area. The Council claims that the limits will increase the life expectancy of poorer residents, stating that Tottenham, with 14 fast food restaurants has a life expectancy of 72.5 while Fortis Green, only 3 fast food restaurants, has a life expectency of 81.5. However it strikes me as incredibly naive to attribute this differences so largely down to consumption of fast food. It is more than likely that other lifestyle choices, smoking, drinking etc contribute in a far greater way to diminished life expectancy. But do we see pubs closing? Outlets will be banned from opening within 400 Read More...

Would You Like Statins With That?

Researchers at Imperial College London have suggested, that if fast food outlets offered cholesterol lowering drugs with meals purchased, it could offset the negative health effects of such food. It is suggested by Dr. Darrel Francis in the American Journal of cardiology that they could perhaps be offered with salt, pepper and other condiments to encourage customers to take them. Francis argues that they cost as little as 5p per customer, similar to a ketchup sachet, and though they are not miraculous health enhancing drugs, they should reduce the risk of a heart attack roughly as much as a burger and fries can increase the risk, definitely worth bearing in mind. It has been criticised however, as we people should not be encouraged Read More...

KFC In Court!

KFC were recently ordered to pay $8.3 million to a family in New South Wales, Australia. Monika Samaan, caught salmonella poisoning after eating a “Twister” wrap meal from KFC, it is thought that the undercooked chicken in the wrap caused the severe salmonella which eventually led to brain damage, leaving Monika wheelchair-bound. Yum! the owners of KFC, were of course deeply apologetic to the Samaan family, though also defended their position as a “provider of safe, high quality food”. The incident is a few years old now, the Samaans’ lawyer was relieved with the ruling in the Supreme Court, however Yum! have stated that they are not happy with the level of evidence in the case, and plan to appeal. Share Read More...

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