Tag Archives: mcdonalds happy readers

McDonald’s: UK’s Leading Book Distributor…?

McDonald’s are, as strange as it sounds, set to become the UK’s largest book distributor. McDonald’s recent “Happy Readers” campaign is their latest Happy Meal give-away and they have declared that by 2015 they will hand out 15 million books! The books will be both fiction and non fiction, from DK’s Amazing World book series. The campaign is aiming make reading more enjoyable for young children and families. A slightly new look from McDonald’s, we haven’t seen a large scale book give away before and it is certainly likely to win them some new fans. Happy Readers will put books directly into the hands of children and families while they are together eating and could have some genuine benefits, despite … Continue reading

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